A Note from the Founder

Throughout the span of my life, I have dedicated myself to the pursuit of music as both a performer and a recording artist. In this time, I have had the privilege of witnessing the multifaceted nature of the music industry—the moments of triumph, the complexities, and the challenges that permeate this creative realm. Undoubtedly, music has been an integral part of my identity, woven into the very fabric of my being from the earliest memories I can recall.


However, it is important to recognize that my experience is not unique. Music, in all its captivating forms, envelops us in every facet of our existence. It accompanies us as we embark on our shopping endeavors, offering a melodic backdrop to our retail experiences. It becomes an instrument of storytelling, seamlessly integrated into the narrative tapestry of movies and television shows, enriching our visual encounters. Even in the realm of advertising, music takes center stage, ingeniously employed to captivate, and entice audiences, acting as the harmonious conduit that bridges consumer desires and product offerings. And let us not forget the electrifying presence of music in sporting events, where its resounding melodies and infectious rhythms ignite the passions of the crowd, uniting fans in a shared symphony of excitement.


Yet, amidst the omnipresence of music, it’s disheartening to acknowledge the recurring disparity faced by the very artists who bring these melodies to life. Recognition and compensation often fall short of their immense contributions, a historical injustice that persists to this day. It’s crucial to shed light on this inequality and initiate a transformative conversation. By addressing these issues head-on, we can strive for a fairer and more empowering music industry.


Let’s challenge the status quo together, aiming for a future where artists are duly acknowledged, compensated, and supported in their creative pursuits. Where venues are treated as the sonic temples they are. Where fans are appreciated for their dedication and commitment to live music. By doing so, we can build a more equitable and vibrant musical landscape that celebrates the profound impact of music on our lives. It’s our collective responsibility to ensure that the individuals behind these artistic creations receive the respect and opportunities they deserve.



Bill Lonero

Music Reform Corp

The Team

Bill Lonero


With over 35 years of invaluable expertise in the realms of recording and touring, Bill Lonero carries with him a wealth of practical knowledge acquired through hands-on engagement. His extensive musical journey spans decades of creative expression and live performance, infusing his perspective with insights that resonate deeply with artists' challenges and triumphs.

Notably, he is also the visionary inventor and co-founder of Straptight Straplocks, a testament to his innovative spirit within the industry.

Michael Molenda

Director of Artist Acquisition

Michael Molenda, was the longest-serving Chief Editor of Guitar Player magazine, boasts an illustrious career marked by his unyielding commitment to the music world. His extensive experience in curating authoritative content and deep insights into the evolving musical landscape have solidified his status as a respected figure among musicians and enthusiasts alike.

Peter Chmiel

Chief Product Officer

Peter is an avid music fan and drummer who founded and grew two startups to reach over a million in revenue and part of four with successful exits. He harnesses the power of technology to fashion innovative solutions for even the most complex challenges. He has applied a data driven, user-centric approach on products that span consumer and enterprise SaaS solutions, AI-powered chatbots, Web3/NFT platforms, and mobile apps.

Ex-Andersen Consulting and Verizon with a BS from NYU.

Eric Barnett

Chief Technology Officer

With a 30-year track record, Eric Barnett has led diverse enterprise tech initiatives, startups, and sectors including fintech, blockchain, and environmental impact. From Fortune 500 to startups, his experience speaks of visionary leadership. Eric is also a professional touring and recording musician. With an unwavering passion for music, he navigates the exhilarating realm of live performances, sharing his artistry with audiences across various stages.

Robert McIntyre

Director of Industry Partnerships

With an impressive tenure as the pro audio manager of a prominent music retail store spanning three decades, Robert McIntyre has skillfully nurtured numerous connections with industry manufacturers and distribution representatives. Furthermore, boasting a 40-year career as a professional audio engineer, Robert's musical proficiency extends beyond the technical realm, as he also plays guitar, drums, and sings. Robert's unbridled passion for music aligns seamlessly with the ethos of M.U.S.I.C. Reform, making him an ideal match for the organization's offerings.


Tony MacAlpine

Tony MacAlpine is widely regarded as one of the most proficient and talented guitarist and pianist in the music world. His career spans over 40 years and he has appeared on over 50 albums. 14 of them being his own. He has toured every corner of the globe and played venues from small bars to the largest stadiums.

Simon Phillips

Considered the greatest drummer in the world by many fans and his peers, Simon Phillips' resume reads like a who's who of rock royalty: The Who, Toto, Eric Clapton, Jeff Beck, Judas Priest, Joe Satriani, Gary Moore, Mike Oldfield and beyond. He is a consummate musician and brings that level of professionalism to the team as an advisor.

Matthew Howe

As an award winning Video Director/DP/Videographer/ Editor/Photographer, Matthew Howe has worked with the biggest names in music: Journey, Barbra Streisand, Tom Petty, Joe Walsh, KISS, Stevie Wonder, Rihanna, Def Leppard, Janet Jackson, The Who, Santana, Grammy Awards and more. His attention to detail and dedication to music make him a perfect fit for M.U.S.I.C.