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The Concert Experience Redefined
M.U.S.I.C. Reform (Musicians United Seeking Industry Cooperation), aims to revolutionize the local music industry on a national and international level by promoting accountability, transparency and excellence. Our primary objective is to enhance the concert experience for attendees while benefiting both music venues and artists. We achieve this through the implementation of a comprehensive certification process that sets standards and ensures quality checks and balances.
By certifying music venues, artists, booking agents, sound engineers and lighting techs, M.U.S.I.C. Reform sets a new standard of excellence in the local music scene. This fosters a culture of professionalism and elevates the overall quality of concerts, benefitting all stakeholders involved.
Open Enrollment COMING SOON
Who we are
With over 35 years of invaluable expertise in the realms of recording and touring, Bill Lonero carries with him a wealth of practical knowledge acquired through hands-on engagement. His extensive musical journey spans decades of creative expression and live performance, infusing his perspective with insights that resonate deeply with artists' challenges and triumphs. He has performed/recorded with Cliff Williams (AC/DC), Mike Mangini (Extreme/Steve Vai/Dream Theater), Stu Hamm (Steve Vai/Joe Satriani), Gigi Gonaway (Mariah Carey), Simon Kirke (Bad Company) and more.
Notably, he is also the visionary inventor and co-founder of Straptight Straplocks, a testament to his innovative spirit within the industry.
Longest Serving Editor of Guitar Player Magazine
Michael Molenda, was the longest-serving Chief Editor of Guitar Player magazine, boasts an illustrious career marked by his unyielding commitment to the music world. His extensive experience in curating authoritative content and deep insights into the evolving musical landscape have solidified his status as a respected figure among musicians and enthusiasts alike.
Steve Vai/C.A.B./Planet X
Tony MacAlpine is widely regarded as one of the most proficient and talented guitarist and pianist in the music world. His career spans over 40 years and he has appeared on over 50 albums. 14 of them being his own. He has toured every corner of the globe and played venues from small bars to the largest stadiums. His experience is invaluable to the mission of M.U.S.I.C. Reform.
With a 30-year track record, Eric Barnett has led diverse enterprise tech initiatives, startups, and sectors including fintech, blockchain, and environmental impact. From Fortune 500 to startups, his experience speaks of visionary leadership. Eric is also a professional touring and recording musician. With an unwavering passion for music, he navigates the exhilarating realm of live performances, sharing his artistry with audiences across various stages.
Toto/The Who/Eric Clapton/Jeff Beck
Considered the greatest drummer in the world by many fans and his peers, Simon Phillips' resume reads like a who's who of rock royalty: The Who, Toto, Eric Clapton, Jeff Beck, Judas Priest, Joe Satriani, Gary Moore, Mike Oldfield and beyond. He is a consummate musician and brings that level of professionalism to the team as an advisor.
KISS/Stevie Wonder/Tom Petty/Rihanna
As an award winning Video Director/DP/Videographer/ Editor/Photographer, Matthew Howe has worked with the biggest names in music: Journey, Barbra Streisand, Tom Petty, Joe Walsh, KISS, Stevie Wonder, Rihanna, Def Leppard, Janet Jackson, The Who, Santana, Grammy Awards and more. His attention to detail and dedication to music make him a perfect fit for M.U.S.I.C Reform.
KISS/Van Halen/Ted Nugent
Odds are, you’ve seen some of Michael Strider’s photos. Rather than channeling his passion for rock music into a guitar, Strider chose the camera, and for the past twenty years he has been shooting the likes of KISS, Van Halen, Gwen Stefani, Metallica and the list goes on. Strider has found a way to capture the lifeblood of a Rock Star in the climax of his/her performance. He now incorporates the same style in his ever-expanding portfolio of actors, architecture, wildlife and world leaders, as an employee of Getty Images. Rock ‘n Roll is an essence that can be incorporated into any shoot, whether an actor’s headshot or a fashion shoot,” Strider says. His singular aesthetic, and discerning method of photography has guaranteed him a lasting authority in the industry.
Sven Van Laere
Sven may be a newcomer to this list, but his enthusiasm knows no bounds. With a fiery passion for music, he embarked on his guitar journey two decades ago. Today, he's a driving force as a guitarist in 'Patroness,' a prominent band in Belgium's underground Metal scene. Beyond the stage, Sven is the mastermind behind 'The Metal Foundry,' a thriving YouTube channel. In his day-to-day life, Sven serves as the Retail Sales Manager for Audio-Technica Benelux. Now, as our European Liaison, he'll be the torchbearer of M.U.S.I.C. Reform's mission in Europe, spreading our message far and wide.